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The GOP Is Tying Senate Democrats to Hillary Clinton. Here’s Why.

March 27, 2018

It’s no secret that Hillary Clinton is unpopular. Even in the heat of the 2016 campaign season, it seemed some Democrats were holding their nose to vote for the former secretary of state.

After the campaigning ended, things got worse, not better for the vanquished Clinton. President Trump had defeated Clinton in states not won by Republicans since the 1980s in some cases. Perhaps for that reason, or any number of other valid complaints, Clinton’s standing among the American public began to free-fall.

By late December 2017, Gallup found that just 36 percent of U.S. adults held a favorable view of Clinton. That marked an all-time low for Clinton in the Gallup poll, which has been tracking her favorability since 1993, and a 5-point slip since June of that same year.

To that end, the National Republican Senatorial Committee (NRSC) released a set of 10 digital ads that will run in states won by Trump in 2016 and that feature Senate Democrats up for re-election in 2018. The ads will focus on disparaging remarks Clinton made about Trump supporters both during the campaign and as recently as this month.

But does national polling translate to effective strategy at the state level? To find out how one state can serve as a case study for this strategy, become an AR Intel member today!

Filed Under: Data Center

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